Design Principles / Exercises
1.13.2023 - 20.9.2023 ( Week 1 - Week 4 )
Berlian Johanna / 0360054 / Bachelor of Design (Hons) in Creative Media Design Principles
Design Principles - Exercises
InstructionsLectures
Week 1 - Introduction to Design Elements and Principles
Visual communication is about utilising design to convey purposely messages to at Thes target audience. To achive effective communication through design, it is important to learn about and apply the elements and principles of design.
Elements of Design
- Point
- Line
- Shape
- Form
- Texture
- Space
- Colour
Principles of Design
- Contrast
- Balance
- Emphasis
- Rules of Third
- Repetition/Pattern/Rhythm
- Movement
- Hierarchy
- Alignment
- Harmony
- Unity
- Proportion
- Contrast
- the juxtaposition of strongly dissimilar element
- Gestalt Theory
- The idea form from human brains to create structures with elements.
- Principle of Similarity
- Item design where it shares similarity and related.
- Principle of Continuation
- A flow of visual that connected between design elements.
- Principle of Closure
- A silhouette by fill blanks to create the design elements complete placed together.
- Principle of Proximity
- Placing the design all together to become one element design.
- Principle of Figure/Ground
-
A state that perceive elements as the object that become the center of
background.
Exercises
Design Principles
-
Gestalt theory
Contrast
Word and Image
Symbol
Harmony & Unity
Movement
Repetition
Balance
Emphasis
A. Emphasis
1. Small Recap
Emphasis is the principle of creating a centered interest in an art work with
the ability to attract attention.
2. Design Process
2.1 Visual References
Fig 1.1 Art Reference of Damaged Heart
https://pin.it/nRSAQYR
Fig 1.2 Image of Heart Strings Tendons Reference
https://pin.it/7cHulaz
2.2 Idea Exploration
Fig 1.3 Design Process for Emphasis
From the base shape of heart using simetrical line then proceeded draw a line
along with the tendon. In 1 page I have a center art a light pink along with
the shade from light pink, red then to the dark colour, I focus to blurring to
form as the heart was remained alive. After shading the heart, I begin my
experiment for the tendons shading. The tendon shading at first just a red,
then I make it more dark red and mix with black colour. I tried making
the tendon thicker which causes the heart to lose its emphasis on so I decided
to reduce the line art for the tendon heart strings.
2.3 Final Design
The part of the tendon was a heart string tendon, I took inspiration from real
heart tendon strings as a form of emphasis where it surrounds the heart and
holds the heart together.
This concept refers to a stichting heart which represents a closed scar. And
for the heart string tendon which in that condition along with the heart shown
as a form of suffer in broken heart syndrome where it tries remain for
recovery.
2.4 Feedback
According to my teacher, the tendon in the backgrounds at first get suggested
to make it lighter shade aorund with the shape grid. But I prefer stay with
the previous original design because it potentially able depicts the emphasis
too as the tendon coloured as a dark red which is symbols of struggle in
condition of environment.
2.5 Reflection
The idea behind this design reveals how the heart is suffering but it still
manages to hold up itself with the heart string tendons which means that no
matter how much the heart suffers, its still strong enough to hold on and
never let itself down under any circumstances.
It shows the matter of how many people are trying their best to heal or
recover their heart in order to avoid the harmful syndrome.
The contrast of the colour I test was more into experiment in shading. From
too much dark or the lining tendon too thicker. I fixed many times and
comparing which one is creating the heart more stands out.
B. Contrast
1. Small Recap
Contrast is the refers of visual with different elements for capturing
attention.
2. Design Process
2.1 Visual References
Fig 2.1 Art Reference for Contrast
https://images.app.goo.gl/oZ2c6jAj77XTpgS78
Fig 2.2 Reference for Ram Head
https://pin.it/4V0Qx2B
2.3 A Chess Reference Form
https://pin.it/4x8dxxP
2.3 Idea Exploration
Fig 2.3 Design Process of Contrast
For the concept of contrast, I started by using a chess ( knight ) as a base
reference, then combined with a ram, then coloured line of black and white.
I made some kind of pattern tringle line as an ancient looking aesthetic
value.
For the final part I duplicate the ram and create opposite colour and adding
a black and white wallpaper to shown the same concept but opposite.
Fig 2.4 First Design of Contrast ( Experiments )
In this first design, there's a way to make this more interesting then a
straight line. But somehow the line existence breaking the whole point
especially the extra line. So i erase the extra line and change into curve
like a yin and yang that divided them into 2 sides even though the concept
of ram between the above and bottom still same.
2.4 Final Design
2.4 Feedback
According to lecturer, about the prevous first design the matter was about
the line that deviding the ram and the extra line that need to have changes.
2.5 Reflection
In my perspective a twin ram chess with opposite color of black and white,
shows how their role depends by each individualism view and themselves. In a
chess world and rules they are symbols of light and dark.
The opposite color of contrast needed to make it easy to track all the pieces
positions in view on board.
Along with pattern so the emptiness are filled, the aesthetic view are the
plus point for this pieces.
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