Motion Graphics & Compositing - Project 1 - 3
Berlian Johanna / 0360054
Motion Graphics & Compositing / Bachelore
of Design in Creative Media (Hons)
Project 2 : CHANNEL BUMPER
Instructions
Project 1 - Technical and Motion Graphics Sensibilities
DESCRIPTION:
- Students are given variety of tasks from basics to advance that develop their motion graphics sensibilities by increasing their technical proficiency and knowledge.
REQUIREMENTS:
- Each student will explore and increase their technical proficiency and knowledge levels in the appropriate software individually but also with assistance of peers and facilitator.
SUBMISSION:
- PART 1 (10%):
-Size Resolution: 1280 x 720 (HDTV) 25fps
-Format: Quicktime (.MOV) or (.MP4)
-Duration: 8 sec
-Submit Youtube link
- PART 2 (10%):
-Size Resolution: 1280 x 720 (HDTV) 25fps
-Format: Quicktime (.MOV) or (.MP4)
-Duration: 16 sec
-Submit Youtube link
Result :
Fig 0.1 Part 1 Result
Fig 0.2 Part 2 Result
Project 2 - Channel Bumper
Part-1
DESCRIPTION:
- Students will synthesis the knowledge gained in Task 1 for application in Task 2.
- Students are to demonstrate ability to explore and generate an abstract channel bumper in any creative approach with consideration of good audio tempo and visually compelling video.
REQUIREMENTS:
- Students are to use information for any proposed channel (*existing or fictional) create mood-board that reflects their concept/idea style-guide that conveys final look and feel storyboard animatics explore appropriate audio to uplift the motion tempo
- Students will start with sketches and test a wide range of conceptual ideas through digitization using the appropriate software. Students conclude by selecting and presenting their personal design interpretation in the instructed format/s.
SUBMISSION:
- Compiled and present your progress in Slide
- (*mood-board, style guide, sketches, storyboard, technical processes as posted in e- portfolio).
- Final output will include a 10 – 15 sec video (*.mp4, h2.64, 16:9 - 1920 X 1080, 25 fps, ACC, 48kHz, uploaded to YouTube channel).
Progress
Idea 1 : Yeo's Drink
Fig 1.1
Description :
Yeo’s Canned Drink is an all-time favorite beverage enjoyed by generations. It
has a traditional authentic taste and a smooth, creamy texture. You can enjoy
it on its own or use it to create interesting and healthy dessert recipes.
Reason Idea :
Yeo's canned drinks offer a potential opportunity for effective channel bumper
advertising. Their brightly colored cans with fruit imagery could grab
attention during brief channel transitions. The variety of Yeo's
flavors caters to a broad audience, while the product itself is instantly
recognizable. A short bumper ad featuring the can and a simple message could
leave a lasting impression, prompting viewers to consider Yeo's for their next
beverage choice.
Idea 2 : Yeo's Drink
Fig 1.2
Description :
Indomie is a form of instant noodle spiced for the Indonesian palate1. It is
a household name for instant noodle in Indonesia and accounts for around 70%
of instant noodle market shares in Indonesia. The most popular flavor is
Indomie Mi Goreng, followed by Indomie Soto Mie, Indomie Ayam Bawang
(Chicken Onion), Indomie Kari (Curry), Indomie Kaldu Ayam (Chicken) and
Indomie Ayam Spesial (Special Chicken)1. Indomie is produced by Indofood
CBP, a subsidiary of Indofood Indonesia, which is the largest instant noodle
manufacturer in the world3. Indomie has won several awards, including
Indonesia Best Brand Award (IBBA), The Most Effective Ad, Indonesia Consumer
Satisfaction Award (ICSA), and Indonesia Best Packaging Award2.
Reason Idea :
Indomie instant noodles present possibilities for impactful channel bumper
ads. Their vibrant packaging and the
sizzling visual of cooking noodles could capture attention during
short channel transitions. The global popularity of Indomie and its
reputation for quick and easy preparation resonate with a broad audience. A
fast-paced bumper showcasing the product and its
preparation process, accompanied by enticing sounds, could
effectively spark viewers' interest and position Indomie as a convenient
meal option.
Fig 1.3
Description :
FOX’S candies is known for good taste, acceptable worldwide for its
quality and is available in different flavors like lemon, orange,
blackcurrant, mint etc. It’s unique elements are its crystal clarity and
smooth texture. It’s a great gift for someone you know. A product made by
Nestlé Indonesia.
Reason Idea :
Fox's Crystal Clear Candy comes in a
variety of fruit flavors and are individually wrapped for freshness.
These hard candies boast a
transparent texture with pops of color, offering an appealing
visual element alongside the taste. This combination of
aesthetics and fruity flavors makes Fox's Crystal Clear Candy a
potential contender for a channel bumper ad, where its visual aspects
could be accentuated within the short timeframe.
Idea 4 : Kis Mint Candy
Fig 1.4
Description :
KIS is the pioneer of mint candy that delivers unique fruity mint taste to
express your feeling through the ‘Emoticon pack’.
Reason Idea :
KIS Mint provides breath mints in a variety of flavors for on-the-go
refreshment. Their compact packaging is
designed for easy portability and discreet use. The short format of a
channel bumper ad aligns well with the quick action of consuming a mint, while
the potentially colorful packaging could be visually engaging. Given
the universal desire for fresh breath, KIS Mints offer a product with broad
audience appeal that could translate well to a short bumper advertisement.
The lecturer giving advice i focus the movement story board first and the
brand logo, after that I just put the elements that it needed in there.
MOODBOARD & STORYBOARD
Kismint moodboard - BERLIAN JOHANNA oleh Berlian Johanna
Fig 1.5 Story Board
Fig 1.6 Story Board
Fig 1.7 Story Board
Fig 1.8 Sketch Video
Fig 1.9 Progression Kismint
Before judging, this is just a beta test and it is going to be coming soon for the next project using this but enhance or make another changed to make it more better then before. I also have a hard time to understand the instructions especialy about this homework. Our lecturer expect for progress and this is is what I can provide this far since I want to make more changes but due to lack of time and another subject crashing to ym schedule, I hope I am not being hard to myself and the lecturer understand to during my condition is not ok.
Project 3 - Channel Identity
This part is the continuous of project 2. I only do a small changes and try to extend the idea and how it manage to fulfill the progress this far.
DESCRIPTION:
Students will synthesis the knowledge gained in Task 1 and 2 for application in Task 3.
Students are to continue with previously chosen channel in Task 2 to create a channel ident motion graphic video.
REQUIREMENTS:
Students are to use information for any proposed channel (*existing or fictional)
• create mood-board that reflects their concept/idea
• storyboard
• animatics
• explore appropriate audio to uplift the motion tempo
Students will start with thumbnail sketches and test a wide range of conceptual ideas through digitization using the appropriate software. Students conclude by selecting and presenting their proposed channel bumper interpretation in the instructed format/s.
SUBMISSION:
1. Compiled Proposal in Slide (*moodboard, style guide, sketches, storyboard, technical processes as posted in e-portfolio).
2. Final output will include a 15 – 30 sec video (*.mp4 or .MOV, h2.64, 16:9 - 1920 X 1080, 25 fps, ACC, 48kHz uploaded to YouTube channel).
Progress & Result
Fig 2.1 Story Board
In this part I think I didn't have to follow the lyric since I change my mind to make it loop but adding the cany flavor to make it nice.
I also plan to add something that isn't in the storyboard since i was think to improvise to make it clear.
Fig 2.2 Final Progression Kismint
( P3-YOUTUBE LINK )
Reflection
Through this progress, It may not be the best but I do learn some tricks or maybe one day I will fluently understand or enhance my creativity with this video. I also find it still difficult in certain controls but in the end I am looking forward for this to make it more better. But because of during time and lots of other assignment I just cope with it.
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