Design Principles - Final Project : Visual Analysis

10.2.2023 - 24.2.2023 ( Week 4)

Berlian Johanna / 0360054 / Bachelor of Design ( Hons )  in Creative Media Design Principles

Final Project  - Visual Analysis 

Instructions

Design Process

1. BRIEF RECAP-LECTURES & INSTRUCTIONS

• Visual analysis is the thorough observation of the formal elements  referring to the visual elements that make up the whole form of the artwork in question and characteristics of a piece of artwork. The formal elements which need to be considered when performing a visual analysis of an artwork include; line, colour (light and tone), scale, composition and space,  medium, techniques, and size of the artwork and lastly, function. 

Phase 1 Observation

• The act of investigating, which calls for the ability to visualise and choose a subject that would best depict one's curiosity and inspire artistic creation.

 

Phase 2 Analysis

• Process of analysing a work in visual art (such as a painting, a picture, a video, etc.) to determine the artist's intended message and method of execution in certain cases, the historical relevance of works and their effects on the politics, art, culture, and social consciousness of the period are also examined.

Phase 3 Interpretation

• Facts regarding the design work are combined with observations, descriptions, and analyses of the work.
• The research may discover reliable published sources historical background.
• What do the design and the motivation behind its development mean? 

For this project in order to complete this, we choose to the concept of " Save Ocean" which is one of the sustainable development objectives set out by the United Nations.  Oceans help end poverty by generating livable livelihoods and respectable employment.  Oceans are also essential for human health and global food security. Additionally, they represent a significant sink for greenhouse gases, the main controller of the world climate, and the source of our oxygen and water. Finally, the seas are home to enormous biodiversity stores which is important for ecosystem life. But sometime the ecosystem of the sea tend to be flooded by a harmful trash that able to harm the bio life. 

For reflact the action, we must produce a design that is both inspired by the artwork we researched visually and based on the inequity we picked.

Instructions

Visual Analysis

• Select a design of your choice according to the theme " Oceans and Seas "
• Provide a 50 word explanation for the choice you made
•  Write a 500 word visual analysis, describing and analysing the design principles of the selected design, and discussing/interpreting the value and the meaning of the design work

Design

• Create a work of design of your own, inspired by the one that you had analyzed
• Write a 200 word rationale for your design

2. PART 1 - VISUAL ANALYSIS

2.1 Reason of Choices

From Life below water, Oceans and seas is the theme that I into with and decided to choose. From many years until now sea and ocean are part of ecosystem with huge role of live sources and living biotic environment. The Goverment and the worker, even investor digging up the potential sources by create a factory to earn a valuable things such as oil, salt, and food sources.

But the ability of oceans, seas, and marine resources to deliver essential ecosystem services is being endangered, diminished, or eliminated by human activity. Climate change, marine pollution, unsustainable resource extraction, physical modification and loss of marine and coastal ecosystems and landscapes are a few examples of important danger classifications. Globally,  plastic bags, liquid waste or trash are the source of polluting and damaging the environment of bio life. 

Fig 2.1 Illustration by Vera Villanueva https://pin.it/3MfVy8e ( Pinterest ) 

2.1 Phase 1 - Observation

This illustration shows a painted elements with blue, dark yellow, white, grey and black.

The upper background on painted it's with skies colour and simple land with dark blue grey, and for the below as the form of inside the deep colour as an gloomy but yet calming. The main visual focused the structure of trash bin that form from lining on surface along with hand and the inside trash bin was the beauty life ocean environment inside of it. Which it shows how innocent life can be damaged by a wasteful trash. There also a tiny gap where the colour white source as a light that haven't fully polluted by a trash or cover on the surface ocean fully. But somehow the hand from the human try to throw or cover the last surface source.

2.2 Phase 2 - Analysis

This is the Emphasis design work.

The layout highlights several contrasts between surface and below. With a great emphasis on the aesthetic components in coloration and dreary it able to convey the truth of the world. As a result of the background's usage of contrast colours, the viewer's attention are drawn to the picture before focusing only on the background's finer features.

The hand was used to symbolise those of us who carelessly discard rubbish without considering the negative effects of pollution. The details of every marine life can be seen swimming around, and there is a little pair of naively interested Orcas that are observing the final light on the surface before it is soon completely covered by crumbled debris. The bright colour really stands out since it represented the aquatic life's last chance to seen and reach the surface.

2.3 Phase 3 - Interpretation

This is the painting of "Oceans, Our Plastic". 

Vera Villanueva, also known as Blck-N-Wht on Devianart, created the illustrations. The painting was formerly posted but was removed for an unidentified cause. However, the artwork may still be found on other websites. 

This illustration of the sea maritime image, people may able to understand how waste or hazardous material might at any time devastate ocean life. The largest role in economics is played by the ocean, sea, and marine regions, along with the sources of life where the government and we create or even generate it. It was worth noting how the ocean often resembles a paradise planet to visit because of the abundant lifestyles and fascinating sights. But for some reason, people are still unaware of how irresponsible they are, and they even dump hazardous waste into the ocean that nature is unable to recycle.

In illustration the marine species also have been slowly get impacted by marine debris without it realize. Marine species interaction are done with instinct and curiousity, which can harm or getting killed when it is ingested or they become entangled, and can threaten the habitats they depend on. 

From overall, the art reflect straight with powerfull message for made a movement to prevent endangered nor extinction in ocean world.

3. PART 2  - DESIGN

3.1 Visual References

Fig 3.1 https://pin.it/3iiDIY1

Fig 3.2 https://pin.it/Tk1Tfx8  

 Fig 3.3 https://pin.it/3SOneBY

I'm using Fig 3.3 as and inspiration of matter time for this design along with the fish inside of it but make changes into a whale from Fig 3.1. In Fig 3.2 the illustartion that I'm inspired was how the marine lives looking up thinking it was a food that human feeding them.

3.2 Idea Exploration

1. Sketches

Fig 4.1  Idea Sketch #1

The key concepts for my idea drawing are an hourglass with a dangerous threat and a dying aquatic organism. Along with the hourglass' whole construction in a standing upright position. To express this illustration in a more vibrant manner, I was considering that anything more than a simple straight position was required.

Fig 4.2 Idea Sketch #2

With my second concept, I turned the hourglass to the left so that it was not in a straight position, added a fresh sketch with water poured as the basis and filled it with crucial components for the subsequent step of digitisation, and added a dead fish being crushed by dangerous rubbish.

2. Digitisation

Fig 2.1  Lineart process

I choose to use the second drawing concept and add a hand in this procedure. As a symbolic gesture, I created a hand clutching an hourglass to represent humanity's role as custodians of history and bearers of responsibility for all past deeds.

Fig 2.2 Colouring Process for hourglass structure

Processing to turn the water's colour into a deep blue ocean's hue, with a brown wood hourglass structure in the background. Prior to adding the inside, try to make the foundation hourglass stand out.

Fig 2.3 Colouring progress along with adding a whale

As soon as the hourglass' base is clearly visible, I begin colouring it. I concentrate on harmonising the hand's colour to make it the ideal shade for human skin. Prior to introducing the concept of hazardous debris that harms it, I first add one of the bio marine species, such as a whale, for example.

Fig 2.4 Progress by adding the debris and hourglass reflection glass

Another step towards finishing the interior of the hourglass is a pile of trash that is accompanying the whale and pushing it towards the bottom of the hourglass. It creates a stifling environment with tangled net fish on the tail fin and debris transporting down to demonstrate how the marine life is being tormented over time as time passes. Even though it didn't achieve much by dumping the rubbish by spilling out from the hourglass, the spilled water was the movement that made the scene appear to be moving.

Fig 2.5 Filling the background

I start filling in the background after finishing each step of the drawing process.

As the topic had something to do with the ocean, I set it on a beach setting with the sea and a cloudy sky above. To make the background sync and somewhat lifelike, I add the shadow and blur. I tried to replicate the hourglass' water colour in the ocean to create some of connection for the illustration that try to show the message for.

3.3 Final Outcome

Fig 2.6 Final Artwork for Visual Analysis 

This drawing is based on an oceans and seas theme, where it occasionally runs into the same problem.

The same problem has persisted from the past to the present where humans are to blame for the seas' safety and balance, but yet we continue to destroy them.  

Ocean Pollution is the threat for harming the ecosytem life in ocean. Ocean pollution is the term used to describe the discharge of poisonous substances and other hazardous pollutants into the ocean's waters, including plastic trash, chemicals, industrial and agricultural waste, and oil spills. Despite the fact that the ocean offers humanity a variety of resources and economic advantages, it is nevertheless viewed as a global rubbish basin.

From this illustration, in each part has the connection for the deep meaning of save the oceans and seas.

Base the explaination, hourglass in this artwork represented the passing of time, while the ocean water inside the hourglass contained hazardous debris. The whale is portrayed as an aquatic creature, yet it also seems as though the obstruction of garbage has put it under stress. The whale drowned because of how cramped it is and is unable to move around freely owing to the amount of trash. It was possible to cause extinction by showing a dead fish as a representation.

The person who is in charge is also represented by the hand holding an hourglass.

Responsible for periodically causing harm to the ocean's ecology of life until it was too late.

The effects that will occur must be considered by humanity. The water that was spilled was caused by a human hand being held in an unnatural way, which caused it to discharge garbage water. This refers to striving to decrease the rubbish by throwing it away. 

The last detail was also derived from the beach's background, notably the water of the ocean. showing how the background of the sea without any contamination contrasts with an hourglass that full with rubbish. It shows where hazardous waste is most likely to be found, either at sea level or far below the surface.

3.4 Feedback

My lecturer claim as it's a fascinating idea design. The hand and the hourglass took centre stage in the image. The hourglass must be large enough to be noticed, since it is the major emphasis, in order to be able to be viewed enough to see what is within.

3.5 Reflection

I've experienced a great deal throughout this module's progression. Due to my October intake, I just started this subject in the second week, so I was still reeling from the shock of the abrupt assignment. While it didn't stop me, I was able to understand the entire procedure by receiving a brief intake.

I learn how to think critically and to be open-minded when it comes to the issues I choose to explore in that module. The most important lesson I've learned is to explore more rather than stick to the same routine and then attempt to make original modifications.

I do love the entire process, especially when I try to coordinate and synchronise the colours for contrast. Nothing's ideas are constrained in this module. As artists, we were free to express any creation that came from our emotions and to take pleasure in every project that came our way. That was fine and good as long as it adhered to the ideals. Also, the exploration fosters our creativity, and that is how a designer is intended to be a person with certain defects of imagination that manifest in works of art.

Thinking back on the project, the self-portrait was the one that I had the most trouble with. A self-portrait shows how we see ourselves from various viewpoints and how others see us.

It was challenging to critically evaluate our own work and how to portray it as art. Start by looking into each hobby and attempting to understand who I am. Before I manage to select what type of creativity and art will be used to produce the outcomes. In addition, we were required to sketch our faces for this assignment, something I chose not to do in favour of hiding it. It didn't matter as long as I give an explanation as to why my face wasn't used as a depiction towards my lecturer. The only thing that changed about me over the entire voyage was my inventiveness; yet, my color-blending technique remained constant. I was expecting that it will become better in the upcoming module.